SEO Services

We’re Your Local SEO Experts

When it’s time for your business to consider using SEO services in your digital strategy, it can be a confusing and daunting task. Websites continue to grow in complexity each and every year, making SEO a major area of investment for any company looking to take the next step. We believe good partnerships are built on transparency, so we’re committed to ensuring that your business is equipped with the support it needs to grow your Organic presence. We’re a couple of local SEO experts, connecting with local businesses to provide quality SEO services at an affordable price. We do the work behind the scenes to help you outrank your competitors in the search results when customers are looking for your services.

To determine areas of opportunity, North Row Digital always begins our SEO process with a discovery phase in order to lay out a solid foundation for your business. In this discovery phase, we’ll complete a full keyword research analysis, competitor research and an initial SEO audit on your existing website. After we have a better understanding of your business and the vertical landscape that you’re in, we’ll be able to action an effective SEO strategy to help you achieve your long term SEO objectives.

Within our SEO strategy, we’ll focus on things such as on-page and off-page optimizations, content marketing strategies, and technical SEO requirements that follow Google’s guidelines and best practices. So, what’s included in each of these buckets and how do they impact the success of your campaigns?

On-Page SEO

Through on-page SEO,  we optimize the code and content on individual web pages in order to rank higher for your focus keywords and earn more relevant traffic in search engines.

  • Structured URLs

  • Unique, High-Quality Content

  • Secure Site (SSL)

  • Page Titles & Meta Descriptions

  • Heading Tags

  • Internal Linking

  • Image Optimization

Off-Page SEO

Our off-page SEO strategies will include building links, mentions and other external signals that happen outside of your own website to improve your search rankings.

  • Link Building

  • Social Media Marketing

  • Guest Blogging

  • Influencer Marketing

Technical SEO

Our technical SEO process includes completing a full site audit and prioritizing tasks that are meant to improve your websites online search visibility.

  • Page Speed

  • Crawl Errors

  • Google Search Console Integration

  • Canonical Links

  • Schema Mark-up

  • XML Sitemaps

  • Hreflang implementation

  • Mobile Usability

Optimizing Beyond Google

As the internet continues to evolve, businesses also need to ensure that they’re optimizing for other search engines beyond Google. If potential customers are searching for your app, you need to rank in app stores. If they’re searching for ‘how-to’ videos or other inspiration, then maybe Youtube and Pinterest are most important to your business. And let’s not forget about Amazon who has slowly become the Google of e-commerce, with over 50% of users beginning their product search on this platform when. Now more than ever, businesses need to rank on all mediums where people are searching for the things you offer, and North Row Digital is here to help you take that multi-faceted approach to help you succeed online.

The Evolving Search Landscape

The search landscape continues to evolve at a rapid pace, with increasing amounts of organic space being taken up by Paid Search Ads, PLA’s (product listing ads) and other elements such as knowledge panels, local 3-packs and other featured snippets. In fact, the click-through-rate for non-branded search queries for the first Organic position is now less than 20%. Optimizing for these featured snippets opportunities and competing with Google in the paid media space will continue to be a challenge for many businesses. If you’re looking to create synergy between your paid media and Organic search efforts, check out our digital marketing services to learn more.

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If you have an idea, we can help.